Lecture notes:
Advertising- Thinking outside of the box
Advertising is a huge competition and to get your product seen and known is a big task, thinking outside of the box is compulsory for a designer. We have to evaluate where and when the advert is going to be shown and work with that.
Ambient advertising is one of the most eye-catching forms of advertising, it is when you place an advert somewhere where you wouldn't expect to see it.
Examples of Advertising outside the box.
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