Designer Ji Lee created these literal typefaces to go with the words, he called this project 'Word as image'. I find it interesting as he isn't just thinking about one generic typeface for every word, he really tries to represent each word through the style he uses.
"When we were children, letters were like fun toys, we played with them through our building blocks. We coloured them in books. We danced and sang along with TV puppets while learning C was for 'cookie'. Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z." -Ji Lee
"When we were children, letters were like fun toys, we played with them through our building blocks. We coloured them in books. We danced and sang along with TV puppets while learning C was for 'cookie'. Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z." -Ji Lee
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